Lions and Giraffes and Dolphins…oh my!

We’ve begun! The new web project kicked off last week with an unusual event hosted by Everis, the company helping us to build a new digital portfolio for CERN.

The forty participants – either group leaders, or their nominees – were chosen because they represent each group at CERN. We want everyone at the organisation to feel involved, and by inviting a representative from each group, we thought it was the quickest way to get input and fresh ideas of who each group wants to communicate to, what they want to say and how it could work on the website.

On arrival at Ideasquare, each person chose an animal that best represented them, from lions to koalas, meaning the day started with heated discussions about why ants, the conciencious workers, might be more intelligent than the dolphin.  This provoked much hilarity and banter (Who would pick an ant?!) and everyone’s enthusiasm stayed high through the day, with the excit ement ab out what a new website could bring to CERN palpable.

It helped that the day was full of fun games, from multiple choice interactive buzzer quizzers, to fake magazines complete with make-believe tweets and quotes.

We’re going to use people’s answers to give us an idea of which audiences are most important, and the best way we can reach them – who wants to be in a library when you could be at an interactive theme park, right?

Although the website is a way of us communicating to people outside of CERN, we decided to invite only the internal community at this stage. This is because firstly, we want everyone to feel included in the process, and by inviting someone from each group, everyone was represented. Secondly, it can give us a really good starting point for thinking about how different the website could be.

We expect your representatives will share with you what they thought, learnt and decided on at the day, and what they think of the process. If they don’t, go find them and ask!

Everis will now use the same fun quizzes, and what they learnt at the event to build a survey that we will distribute worldwide, to as many people as possible. We can then extend what we learnt last week to anyone, with or without a CERN connection, to find out what they think of CERN’s current site, and how it can be improved.

We’ll be meeting with them this week to discuss the results and finalise the survey. 

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