Science? or Discover? Who knew menu items would lead to so much debate

Last week the Web Team embarked on a hard and arduous journey to the depths of Barcelona's business district, for our first visit to Everis, where we'd meet the entire team who will be working with us on CERN's digital portfolio.

Once the niceties were out of the way we quickly got down to what we, the user and the audience reports all think the new website should look like.

Everis had done huge amounts of preparation for this, with dozens of examples of similar websites stuck onto the walls of the meeting room - handing us red and green stickers to say what we'd like to see, and what we'd definitely NOT like to see, on the new site.

It quickly became clear that a image-heavy site, with a mega-menu would be the best thing for our multiple audience groups to get to the huge amounts of information they want quickly. 

One of the hardest decisions of the day came as we split into teams to decide what route a person arriving at the home site would use to get to a piece of information - where would they click next? 

Quickly, we settled on the first two menu terms: About and Multimedia. But the next one was harder. Do we stick with 'Science', like we have now, or move to something more engaging? What about 'explain' or 'learn about CERN'. What if we had 'Science and Technology'? Or even if we split it up into 'Physics' 'Engingeering' 'Accelerators' from the front page?

Would someone coming to CERN to find out what ATLAS does even click on science? Or would they click on About, because they want to find out about it? 

Finally, after much debate, and a lunch break, we settled on 'Discover'.

We can fill this menu item with calls to action 'Discover particle physics' or 'Discover our accelerators' and it makes sense that if people were trying to learn about something at CERN, they'd want to discover it. We also think it fits with the vision, laid out in our earlier reports, to engage and delight our audience, without talking down to them. And we also hope it will help people feel like they're part of the CERN world, discovering the universe alongside our community.

 

What would you click on if you wanted to find out about CERN's LHC, or our antimatter physics? Let us know in the comments below. 

 

Tags: 

You are here